The Importance of A/B Testing In Email Campaigns
A/B testing is one of the simplest methods for gathering empirical data. Essentially, you test something one way (A), then you change one element of it and see how the results differ (B).
Facebook Replaces 3-Second Video View Standard With New Options
Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?
The Importance of A/B Testing in Email Marketing
A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald…
Marketing Quotes To Live By
Find inspiration for your next marketing campaign with these quotes from some of the best in the field. Execution is Key! “Great execution is the ultimate differentiator.” – Margaret Molloy Look outside the box. “If you’re looking for the next big thing, and you’re looking…
The $5 Marketing Plan
It’s important to remember that social media marketing has, if nothing else, democratized access to advertising. Anyone can create and deploy an advertising campaign, without regard to the size of marketing budget or level of marketing expertise. From a $5 budget to a $5,000,000 budget…
Experts Think Facebook Should Be Paying Publishers
With Facebook rolling out yet another new algorithm, the ad community has a few thoughts on how it will affect their businesses. Media mogul Rupert Murdoch has voiced a controversial thought on how Facebook should proceed with this change, which many think puts publishers at…
Digital Marketing KPIs and Measurement in the Era of Facebook
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR)…
A Very Brief Introduction to Facebook Advertising
Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There…
10 Simple Ways to Grow Your Email List
There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order,…
How to Measure the Success of Your Digital Marketing Campaigns
When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is…
