Find inspiration for your next marketing campaign with these quotes from some of the best in the field.

Execution is Key!

“Great execution is the ultimate differentiator.” – Margaret Molloy

Look outside the box.

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban

Content, content, content!

“Content is fire, social media is gasoline.” – Jay Baer


“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

People, not business.

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Consumers are people.

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

Build your brand the right way.

“Making promises and keeping them is a great way to build a brand.” – Seth Godin

Innovate to reach consumers.

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

Find your audience.

“Commit to a niche; try to stop being everything everyone.” – Andrew Davis 

Make it feel natural.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Show it, don’t say it.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose 

It’s supposed to feel natural, not like an ad.

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

Marketing is about people.

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

You know the consumer more than you think.

“The consumer is not a moron; she is your wife.” – David Ogilvy

Ads aren’t everything.

“Never let ads write checks your website can’t cash.” – Avinash Kaushik

Care about your audience.

“The best marketing strategy ever: care.” – Gary Vaynerchuk

Understand your audience.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

Lauren is the Marketing Communications Director for SocialChimp.