What Ad Buyers Are Saying About Facebook Ads Manager
As the 2nd biggest self-serve ads buying platform (after Google), the ad buyers called Facebook Ads Manager the “most frustrating” platform, “by far.”
App Timehop Built an Ad Server to Save Itself and Become Profitable Again
The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server.
Direct vs. Programmatic: A Breakdown of Media Buying
It’s good to know the difference, and the right agency can help you with both.
Facebook Removing 5,000 Targeting Options to Fight Discriminatory Practices
Facebook is removing over 5,000 targeting options to help prevent misuse, including the ability to exclude audiences that relate to attributes such as ethnicity or religion.
Facebook Is Changing Its Navigation Bar On Its Mobile App
Facebook will be rolling out an updated to its mobile app that changes the way the navigation bar is configured. Users will see new, personalized shortcuts based on which sections of Facebook they use the most.
DoubleClick for Publishers Rebranded as Google Ad Manager
Google is sunsetting the AdWords & DoubleClick brands in a major rebranding aimed at simplification: They will now be known as Google Ads, Google Marketing Platform, and Google Ad Manager.
Telecom Giants Looking to Compete With Silicon Valley for Ad Dollars
With its recent purchase of AppNexus and Time Warner, AT&T is looking to compete with Silicon Valley giants Facebook and Google for ad revenue.
Personal Info Database With 340 Million Records Leaked By Exactis
This leak is part of a trend of databases full of consumer information being made available on the internet for anyone who knows how to look it.
Facebook Requiring Disclosure on All Brands’ Ads, Not Just Political Ads
Facebook’s new transparency initiative, which originally targeted only political advertising on the platform, is now forcing disclosures on all ads.