Instagram Debuts IGTV App for Long-Form Vertical Video
As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.
Building a Brand With Instagram Stories
Instagram Stories is a powerful way to engage audiences and build your brand. But there are a few things you should keep in mind to make sure you get the results you want.
Why Snapchat Discover Publishers Are Looking Beyond Snapchat
Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.
LinkedIn Launches Sponsored Content Carousel Ads
Carousel Ads Come to LinkedIn: LinkedIn has begun rolling out a new Sponsored Content carousel ad format, designed to show up to 10 customized, swipeable cards and similar to the carousel ads popularised on Facebook and Instagram.
Why Your Relevance Score on Facebook Matters
Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
How to Prioritize Brand Safety on Facebook
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
You Can No Longer Boost Shared Posts On Facebook
Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
ShadowBan: How To Avoid Reduced Visibility On Instagram
Do you suspect you’re a shadowban victim on Instagram? Here’s how to run a quick check and set it right. Starting with three signs that could point to a shadowban on Instagram…
ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏
We’ve rounded up everything you may have missed this week.
CMOs Think Digital Marketing Is More Effective Than Ever
For quite some time, television was the most popular and most effective place for advertisers to spend their dollars. After all, the first website wasn’t even created until 1991. It seems like only recently the internet has become the leading place for people to get information – and get served ads.