How AdWords And AdMob Are Helping App Developers Reach Users
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
SEO for Bing: Organic Search Beyond Google
When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.
ICYMI: Upcoming Changes To AdWords 👍🏼, Pinterest’s video ads are getting bigger 📍🖥, How strategic partnerships help accelerate growth 👏🏼, and Have we reached peak smartphone?📈
Had a busy week? We’ve all been there. Here are the top stories you missed, all in one place. Check Out The Upcoming Changes To AdWords SocialChimp Blog Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new…
Check Out The Upcoming Changes To AdWords
Of course, creating and testing ads takes time. With that in mind, Google is introducing a feature to AdWords that they hope will help automate the process. Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically.
Working With Social Media Influencers
The idea behind working with a social media influencer is simple. Basically, customers who follow them on social media see them using your product or endorsing it and this lends the product a degree of credibility and goodwill.
The Importance of A/B Testing In Email Campaigns
A/B testing is one of the simplest methods for gathering empirical data. Essentially, you test something one way (A), then you change one element of it and see how the results differ (B).
Crafting Engaging AdWords Copy
Crafting engaging AdWords copy is something that gives even the most experienced marketers trouble. But learning how to create copy that will attract users is vital to driving results. After all, Google serves billions of ad impressions a day. That’s a lot of competition for…
Using Pinterest to Drive Traffic to Your Site
One of the best ways to drive traffic to your site is to post your content on as many social media platforms as possible. But if you limit yourself to just social media platforms, you’re missing on one of the greatest traffic opportunities in the…
You Can Now Turn Existing Instagram Posts Into Ads
Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?
Facebook Replaces 3-Second Video View Standard With New Options
Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?