Facebook Requiring Disclosure on All Brands’ Ads, Not Just Political Ads
Facebook’s new transparency initiative, which originally targeted only political advertising on the platform, is now forcing disclosures on all ads.
Driving Engagement With Social Sharing Buttons
You’ve probably noticed those little icons that sites display on their pages with the logos of different social media networks. Well, there’s a reason just about every website uses them. They’re social sharing buttons, which allow users to share content or follow the page on…
Attracting Customers with Facebook
It’s estimated that more than two billion people log into Facebook every month. That’s around a quarter of everyone on Earth. And with those kinds of numbers, it’s obvious that the time when companies could ignore social media is gone. You have to go where…
The Lowdown on Facebook’s New Political Ad Requirements
Facebook has been in the news a lot lately, and not always for the right reasons.
Facebook’s Turn From News Is Really Hurting Publishers
Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month,…
Researching and Creating Evergreen Content
Evergreen content is content that’s meant to attract viewers over a long period of time. Like an evergreen tree, it stays fresh year-round. And producing content that lasts can help build your brand, drive sales, and increase traffic to your site. It requires a bit…
The Global Ad-Spending Forecast is Increasing Thanks to Google & Facebook
The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.
Marketing Your Local Business on Social Media
Running a small business is always a challenge. It can be hard to compete with the resources that big competitors can bring to bear. So when you’re trying to market as a local business, you have to think smarter. You have to play to your…
Researching and Planning Blog Content
There are a lot of reasons that you might want to start a blog. Maybe you’ve started a business and want to use a blog to drive sales or build trust in your brand. Maybe you’re passionate about a particular subject and want to start…
Facebook Testing “Subscription Groups” Allowing Admins to Monetize Groups
Facebook has begun testing “Subscription Groups” that will allow creators to charge for exclusive content.