Discovering which social media platform is the best for your business requires time and energy. Social media is a great place to advertise for your business. In fact, social media is one of the cheapest forms of marketing. In order to get the most out of using social media for your business, it is important to understand which platform is best for you. Do you choose one or all social media sites? How much should you invest? Asking these kind of questions helps better understand which social media platform is the best for your business.

Social media is a powerful tool because of its relevance and popularity in modern day. About 81% of the US population has at least one social media account, and over 50% of the population has two or more accounts. Social media is a great tool to use for your business, especially because of its popularity. Additionally, people turn to social media when they are looking to make purchasing decisions. Audiences want to see what is the next best thing.

In this article, we will examine specific social media sites and how each can help your business.

Top Social Media Platforms


Are you looking to reach out to a large number of people? Facebook is one of the largest platforms. With about two billion monthly active users Facebook is a good source for lead generation and advertising. Facebook’s advertising platform is advanced. Your business can target a specific audience through Facebook advertising. Facbook allows you to target by age, employment, interests, gender, relationship status, and much more. If you are interested in reaching out to your audience, look into Facebook as your next social media platform.


Are you more concerned with your budget? Instagram is a great source for organic benefits. Unlike Facebook, Instagram allows you to promote your business without directly paying with advertising dollars. Organic means that you can grow your followers organically, instead of paying for advertising. Instagram has become more popular, as well. Instagram’s popularity allows your business to reach out to and engage with a large audience.


Pinterest is a great tool if you are looking to increase sales. Similar to other social media sites, images are very important to Pinterest. If you are considering increasing your sales, Pinterest is a great platform for your business, especially considering the number of people who purchase products on the site. In fact, about 90% of people on Pinterest purchase a product. Keep in mind that there are more women than men on Pinterest. However, there are several topics and interests on Pinterest that make the site accessible, such as food, art, fashion, travel, party planning, and more.


Is your target audience young adults? Snapchat is the perfect platform due to the fact that mostly millennials use it. In actuality, 60% of Snapchat users are younger than 25 years of age. By making videos that appeal to your targeted audience you can attract more followers without spending a lot of money.


YouTube is another great platform for your business because of the audience’s interaction with video content. Also, Google owns YouTube, which means you have access to Google’s advertising platform as well. YouTube is a great tool if you want to appeal to a larger audience. There are several categories on YouTube, such as sports, music, informational videos, beauty and fashion, health, and more. These categories can narrow down your advertising technique on YouTube and allow you to target certain audiences.


Twitter allows you to focus the goals of your business through the use of hashtags. When people go on Twitter and search for specific hashtags you are able to tweet deals and information concerning your business. Twitter is a great source to engage with your audience and reach out to potential new followers. The hashtag is also established through other social media sites, but Twitter is more straightforward and immediate. Twitter is focused on announcements and important information that is relevant to the present moment. Therefore, Twitter is concerned with immediacy. Additionally, Twitter is simpler than other social media accounts because of its limited text option. Your business has the option to use text, images, and videos on Twitter.


If you have a B2B business or if you are focused on lead generation, you should definitely consider LinkedIn as your social media platform. LinkedIn offers a way to establish conversations. Your business can build credibility by consistently utilizing LinkedIn.

The Best Social Media Platform

Ultimately, the best social media platform is whichever works well for your business. In order to decide exactly which social media platform is best for your business, you will need to do some research and understand what is your main goal.

As a writer and a poet, Alexandra finds that words have the power to connect people from around the world.