Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers
81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80%…
Digital Marketing: Expectations vs. Reality
We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:
Marketing Voices: An Interview With SocialChimp’s Colleen O’Flynn
We caught up with one woman who is taking the social media marketing world by storm to get her insight into what the industry might be lacking – and what she’s doing about it.
Influencer Marketing: 4 Simple Steps to Get Started
We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.
How Gen Z is Changing Demographic Targeting
Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z…
7 Crucial Metrics Every Digital Marketer Should Be Measuring
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
How Dentists can use Facebook to Attract Customers
Facebook is a great option for dentists who are trying to attract more customers. Businesses tend to turn to social media to market their companies. Facebook is particularly a great place to market your business because of its popularity and advertising features. In fact, about…
Home Remodeling Services Marketing Ideas
Home remodeling services require quite a bit of time and effort, especially if you are trying to find marketing ideas. Remodelers are success when they build relationships and stand apart from competition. There are several ways you can improve your marketing strategy. Listed below are…