Managing your social media accounts has never been more confusing. How do you keep track of all of your accounts across a wide variety of platforms? Let’s face it, you may have 4 accounts you manage, and three of them are on Facebook, Twitter, Pinterest, LinkedIn, and Instagram and the fourth account also has a Tumblr account AND a Google+ (remember Google+?) account.
There are lots of tools out there to help you manage your social media. Here some of our favorites.
Instasize is an app designed specifically to create and edit smartphone photos to be used on Instagram. Instasize constantly updates their filters to stay on-trend. It has filters and allows you to make collages and insert text and graphics into your photos. It comes in two versions, a free version and a premium version for $4.99 per month. It’s available for both Android and iOS devices. Also, check out their blog for some great social media tips.
Buffer allows you to schedule posts across a wide variety of social networks simultaneously. It has a super-convenient Chrome browser plugin that lets you share content instantly, or add it to your queue which you set up.
BuzzSumo is a sort of search engine that helps you find engaging content and seek out influencers in a specific area of interest. You can search by keyword phrase to find which content has done well across social media for a specific date range. Or you can enter a URL to find out which content has been the most engaging from a specific website. This is a great way to see what competitors are doing. It also you find well-performing content in your area of expertise for you to share on your own social media channels.
SocialChimp actually does some of that for you, especially if you work in real estate, financial planning, are a dentist, or have a home remodeling business. It’s a platform to help business owners, both large and small, automate their social posts in order to focus on growing their businesses. They use AI to find the most engaging content across Facebook, Twitter, and LinkedIn and shares that content on your pages. You set up the schedule, and they provide the content. You can also add your own, personalized custom content to the queue and include it in your sharing schedule.
You need short URLs so it looks nice when you post it on social. Especially if you use UTM Tracking (and you are using UTM tracking, right?). Nobody wants to see “https://www.mywebsite.com/content?utm_source=facebook&utm_medium=social” in the description of a Facebook post. So plug it into Bitly and it becomes a much more manageable “https://bit.ly/2IDovPo.” They have premium versions that let you customize the shortened URL to include your brand.
NextScripts Social Networks Auto Poster (SNAP)
Cut out the middle man and have your blog content posted directly to your social media accounts. NextScripts SNAP is a WordPress plugin that lets your content be shared across multiple social media networks as soon as it’s published.
So how do you know what content is going be relative to your readers? Moz helps you plan content and make sure your blog or website is winning its SEO battle. And while this is may not be directly related to social media, you do want your site to come up in search engines, and Moz is great for finding keywords and auditing your site to make sure you’re hitting all of your SEO goals.
Marketing Voices: An Interview With SocialChimp’s Colleen O’Flynn – SocialChimp Blog
How to Use Instasize to Create Awesome Photos – Instasize Blog