If you have a social media account, whether it is Facebook, Instagram, Twitter, or Snapchat, you should know the significance of your number of followers. Facebook and Snapchat involves “friends” instead of followers, but there are certain groups you can create that include followers for Facebook. The article below will address what is the right number of followers and how important it is to look at social media metrics. By observing different social medias metrics, you will also look at how the higher number of followers does not necessarily mean a more successful social media account.

What is the right number of followers?

It really depends on what you are looking for. The right number of followers for your individual and specific expectations depends on whether or not you want social media success. Actually, counting followers is known as a “vanity metric” and is not always reflective of success. Although a higher number of followers usually signifies you have more people who view your social media account, it does not necessarily mean you have good content. In order to accurately measure your social media success, it is also important to note the type of followers you have. If you are interested in social media success, it is important to keep in mind quality over quantity. The quality of your account is more important than the number of followers you have. The credibility and positioning against competitors is where you really gain social media success, not in follower numbers.

How to get More Followers

It is important to focus on not just followers, as previously mentioned. However, if you are wondering how to gain more followers, there are certainly several steps you can take. Listed below are a few things you can do to increase and improve your follower numbers:

  • Content: make sure to post great content. It takes time and effort to create content that your followers will love.
  • Write a professional bio: In order to appear credible to your audience, it is important to make a professional bio.
  • Hashtags: Using hashtags helps reach out to possible followers.
  • Widget: Place a widget on your blog.
  • Engage with others: By taking the time to engage with others on social media, you can reach out to people and introduce them to your social media account or page. Additionally, another option is to reach out and engage with influencers. Another way you can reach out is by following other users or sharing content.
  • Share: The content on your account should be shareable. Also, you can re-share other people’s content to broaden your account’s focus.

Can you have too many followers?

On the other hand, is it possible to have too many followers? Depending on what you are most concerned about for your social media account, it is important to track social media metrics. The higher the number of followers does not necessarily mean your account is successful or that you have a high quality account. In other words, more followers does not always mean a better account. This is where social media metrics comes in.

Social Media Metrics

Did you know that there are actually hundreds of social media metrics you can analyze? However, for the sake of your social media account, there are a few that matter the most. Before discussing the social media metrics you should be tracking, you should know what social media metrics is exactly.

What are social media metrics?

Social media metrics are basically data and statistics that help you track your social media marketing performance. Some data can be calculated differently depending on the platform and social media metrics tools that you are using. However, there are basic social media metrics you should know in order to more effectively know how well your social media account is doing.

What are the most important metrics to look at?

Average Engagement Rate

Tracking the audience’s engagement with your account is important. The overall engagement is different from the average engagement rate because it is the “overall” number, not the average.

Visitor Frequency Rate

Also related to the “Click-Thru Rate,” the visitor frequency rate allows you to target new and returning visitors. The acquisition of your account is important to track because you can also view the percentage of returning visits.

Audience Growth Rate

The audience growth rate is related to your outreach and directly connects your social media data with business profits. You can track and evaluate your marketing efforts over time by analyzing the audience growth rate of your account.

There are other social media metrics, such as Bounce Rate, Click-Thru Rate, Potential Reach, and Influence, but these are some of the most obsessed-over metrics that are the least helpful. If you have more questions, go to The Next Web for more information about social media metrics.