Should You Be Using Video on Social Media?
When surfing any type of social media what do you see the most? Of course, there are pictures of food and unwarranted political rants, but most assuredly your feed is littered with videos. The visual aspect of social media is what lead to the success…
Hearst UK Introduced a New Metric to Marketers
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
Driving Engagement With Social Sharing Buttons
You’ve probably noticed those little icons that sites display on their pages with the logos of different social media networks. Well, there’s a reason just about every website uses them. They’re social sharing buttons, which allow users to share content or follow the page on…
5 Tips to Increase Click-Through Rate on Social Media
When you’re posting on social media, whether it’s to get readers for a great blog post you’ve written, or to get people to buy a quirky t-shirt, or get volunteers to help with a bake sale, the goal of the post is to get people…
Facebook Will Now Demote Posts Deemed as “Engagement Bait”
Facebook is about to roll out a new algorithm that aims to get the social media site back to it’s roots – bringing people closer together and building relationships.