10 Simple and Effective Ideas for Dental Marketing
Many people don’t like going to the dentist. Including me. However, I make it a priority to go see my dentist at least once every year. It is important to keep your teeth healthy and clean, which is why you should find the right dentist for you.
If you are a dentist, dental marketing can be simple and inexpensive. With the right tools, you can reach out to prospective clients. Keep reading the following article if you are interested in ten simple and effective ideas for dental marketing.
10 Ideas for Dental Marketing
There are certain tools that can help with dental marketing, such as Google Maps, Yelp, Instagram, Facebook, ZocDoc, making a website, making an app, email, mail, and building a relationship with your clients.
People use Google Maps constantly. We need to figure out how to get from point A to point B. Because people are familiar with Google Maps, it can be a great tool to market your dental business. People go on Google every day, so it is likely someone is going to see your ad. An advertisement on Google Maps is an efficient way to attract your audience. Whenever the term “dentist” is searched your ad will pop up, which allows people to easily click on and access your advertisement. The Google Maps advertisement is a great idea because it appeals to people who are interested in or searching for a dentist.
When people are interested in a new business or place they go on the Internet. A study done in 2014 showed that about 88% of people trust online reviews as much as personal recommendations. Yelp gives you the opportunity to see how well your business is doing and at the same time appeal to future clients. Millennials tend to go to the Internet looking for a reliable dentist, which is why Yelp is a great resource.
Social media accounts are also a great way to reach out to people. You can create your own Instagram account for your business. You can also make ads for Instagram. More and more people are using their phones instead of their computers. Regularly update your posts and make things interesting. An example of a successful account is Dr. Pimple Popper, which took off in social media and became popularly known.
Facebook is another great resource. As a popular social media site, Facebook offers a large audience. Facebook allows you to make Local Awareness ads so that way your target audience is more focused and localized. There is also the option for advertising on the Facebook Messenger app. Facebook announced that a new ad feature involving the Messenger app will entail people to communicate with businesses. There are also services like SocialChimp that will automate your Facebook posting, making it easier to reach your audience.
ZocDoc allows clients to use an app to find doctors according to their specialty, insurance, location, and availability. It also allows you to make a doctor’s appointment. The app is much easier than using the phone and calling a medical professional. ZocDoc is similar to Open Table because both narrow down your choices for different businesses.
Make a Website
It is always a great idea to have a website people can turn to for more information. By having a website you can make your contact information more accessible and keep people updated. You can also refer to your website through your social media accounts, which gives people the opportunity to really get to know your business.
Make an App
As previously mentioned, people are more likely to be using their phones than their computers. It is a great investment to create your own app to attract younger generations. Your app can make it easier to set up appointments or for clients to contact you.
Reaching out to people via email is another great option. Emailing clients is a quick and efficient way to inform clients. Make an email list so you can have a general idea of your target audience.
Another option is to reach out to people the old-fashioned way: mail. Mailing is a great tool because it shows your dedication and commitment to your clients. Writing a simple card conveys your business cares and takes the time to make something personal. Sending postcards to potential clients is another way to reach out, as well as inform people of upcoming appointments or new services.
Build a Relationship with Your Clients
Building a relationship with your clients means that you are treating them the way they should be treated. When people experience wonderful customer service and treatment they are more likely to give positive reviews and recommendations. As discussed earlier, Yelp and positive online reviews can greatly influence your business.
Taking the time and energy to reach out to your clients and possibly future customers is an important step in marketing. With these ten simple and effective ideas for dental marketing, you can more easily reach out to audiences.
As a writer and a poet, Alexandra finds that words have the power to connect people from around the world.