Marketing Your Local Business on Social Media
Running a small business is always a challenge. It can be hard to compete with the resources that big competitors can bring to bear. So when you’re trying to market as a local business, you have to think smarter. You have to play to your…
Facebook Testing “Subscription Groups” Allowing Admins to Monetize Groups
Facebook has begun testing “Subscription Groups” that will allow creators to charge for exclusive content.
Why Snapchat Discover Publishers Are Looking Beyond Snapchat
Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.
ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏
We’ve rounded up everything you may have missed this week.
Working With Social Media Influencers
The idea behind working with a social media influencer is simple. Basically, customers who follow them on social media see them using your product or endorsing it and this lends the product a degree of credibility and goodwill.
Using Pinterest to Drive Traffic to Your Site
One of the best ways to drive traffic to your site is to post your content on as many social media platforms as possible. But if you limit yourself to just social media platforms, you’re missing on one of the greatest traffic opportunities in the…
Facebook Is Testing A New Influencer Search Engine For Marketers
The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.
Snapchat Will Now Have Unskippable Six-Second Ads
It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user…
5 Tips to Increase Click-Through Rate on Social Media
When you’re posting on social media, whether it’s to get readers for a great blog post you’ve written, or to get people to buy a quirky t-shirt, or get volunteers to help with a bake sale, the goal of the post is to get people…