How do you Determine Which KPI are the Most Important?
KPIs allow us to measure how well an organization performs in relation to strategic goals. Whether you have a company, business units, or projects, KPIs are very important in tracking your performance information.
What is the Right Number of Followers?
The article below will address what is the right number of followers and how important it is to look at social media metrics. By observing different social medias metrics, you will also look at how the higher number of followers does not necessarily mean a more successful social media account.
Which Social Media Platform Should You Be Using For Your Business?
Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.
Attracting Customers with Facebook
It’s estimated that more than two billion people log into Facebook every month. That’s around a quarter of everyone on Earth. And with those kinds of numbers, it’s obvious that the time when companies could ignore social media is gone. You have to go where…
Why Snapchat Discover Publishers Are Looking Beyond Snapchat
Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.
Working With Social Media Influencers
The idea behind working with a social media influencer is simple. Basically, customers who follow them on social media see them using your product or endorsing it and this lends the product a degree of credibility and goodwill.
Using Pinterest to Drive Traffic to Your Site
One of the best ways to drive traffic to your site is to post your content on as many social media platforms as possible. But if you limit yourself to just social media platforms, you’re missing on one of the greatest traffic opportunities in the…