Missed a few things this week? We’ve got you covered.

Hearst UK Introduced a New Metric to Marketers

SocialChimp Blog

While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.

Check Out Snapchat’s New Ads Manager

SocialChimp Blog 

In July 2017, Snapchat changed its advertising model from a Partnership Program to self-serving ad creation. Now, businesses across all sizes could develop their own ads through Snapchat’s new marketing tool – Snapchat’s Ad Manager.​

Agencies turn to WeWork for cost savings and cultural perks

Digiday

Agencies say WeWork can offer exposure to other workplace cultures and cost-savings, especially in major cities like New York.​

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever

Marketing Land

Amazon reports this year’s Prime Day sales exceeded last year’s results, as well as its Black Friday and Cyber Monday sales events.

Olay doubles conversion rates with AI-powered skincare advisor

Marketing Dive

Procter & Gamble (P&G) skincare brand Olay has doubled its sales conversion rate, reduced its bounce rate for online visitors by one-third and increased average basket size since it launched the artificial intelligence-powered Skin Advisor platform in 2016.

How Entrepreneurs Can Improve Their Influencer Marketing

Forbes

In light of the recent backlash against fraud in influencer marketing, companies need to carefully vet their brand advocates before using them to engage an audience. Here’s why it’s so important to leverage credible influencers and how you can find them.​

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Lauren is the Marketing Communications Director for SocialChimp.