How to Find and Learn From Your Competitor’s Ads
Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.
The Top 5 Marketing Resources You Should Be Following
Advertisers, brands, and agencies understand the importance of staying up to date with the ever-changing marketing world.
Mobile Web Magazine Audiences are up 17%
The way people consume information has been rapidly changing over the last years. Print media like magazines, books, and newspapers have been drastically affected by the digitalization of our world.
Hearst UK Introduced a New Metric to Marketers
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
How to Prioritize Brand Safety on Facebook
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.