A Short Guide To LinkedIn Marketing
Many Business To Business (B2B) marketers are struggling to get results with social media just because they’re focused on the wrong platform. If your target audience is not strictly consumers but business-related (aka you sell to companies, agencies, and professionals) most social media platforms are…
How To Generate Leads With Email Marketing
In the new digital marketing world with many different ways to advertise such as Google PPC, social media ads and bots, email marketing is still the best way to generate leads for your business. 59% of B2B marketers say email is their most effective revenue…
What You Need To Know About Facebook’s Algorithm
Facebook’s algorithm is something of a holy grail for marketers and brands trying to grow an audience on the platform. After all, it decides what content shows up on Facebook’s feed and, in consequence, how many people you will reach with your posts. Earlier in…
Should You Be Using Twitter Ads For Your Business?
Paid advertising is the quickest way to bring exposure and awareness to your business. It is a critical component of every effective marketing strategy, and it should be top-of-mind for every marketer, agency, and business owner. Facebook and Instagram (along with Youtube) are the two…
How To Find The Right Keywords for Your SEO Strategy
Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.
Will Advertising Ever Rule The World?
From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.
Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers
81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80%…
Digital Marketing: Expectations vs. Reality
We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:
Influencer Marketing: 4 Simple Steps to Get Started
We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.