Facebook Is Taking Away Partner Categories In Audience Targeting Amid Lawsuits
Facebook has been having a rough week. The social network is making moves to protect people’s data – starting with the data advertisers use. Facebook announced Wednesday that it would be ending “Partner Categories”, which allows the use of data provided by third-party companies. This…
Facebook Will No Longer Estimate Your Audience Reach For Custom Audiences
Facebook is removing the audience reach estimates you see while creating a custom audience. After a week full of scrutiny on the way Facebook uses people’s information, they’re making some major changes to the way publishers and advertisers can create audiences. But for now, the…
AdWords Is Rolling Out Helpful New Features
Google has been slowly rolling out new features on the AdWords interface, and they’re still coming. On Tuesday, in San Jose at SMX West, AdWords Director of Product Management Anthony Chavez revealed some exciting new features to look for in the near future. So what new…
Twitter Announces New Regulations on Automated Accounts and Posting
Uproar following probable interference with the 2017 Presidential election has forced social media platforms to reassess some of their policies, Twitter being the most recent. Last week, Twitter released a statement about automation and the use of multiple accounts to try and artificially increase the…
How Will Chrome’s New Built-In Ad Blocker Work?
Chrome’s new built-in ad blocker is set to go live February 15, 2018. Should publishers be concerned? The short answer is: yes and no. The ad blocker will realistically only block one percent of all ads, with a focus on detecting ads that go against Coalition…
Marketing Quotes To Live By
Find inspiration for your next marketing campaign with these quotes from some of the best in the field. Execution is Key! “Great execution is the ultimate differentiator.” – Margaret Molloy Look outside the box. “If you’re looking for the next big thing, and you’re looking…
LinkedIn Is Catching The Eye Of Publishers
Ever since Facebook announced their plan to de-prioritize publishers, those in the field are looking to other platforms to rely on. LinkedIn is primarily known as a social platform for business professionals to connect, but lately publishers have shown interest in promoting content and utilizing…
Behind The Scenes of M&M’s Superbowl Commercial Featuring Danny DeVito
The Superbowl is notorious for having the best – and weirdest – commercials aired throughout the program. After all, there are tens of millions of people watching, which is a dream for TV advertisers. Brands are pressured to step up their game each year, fully…
Unlike Facebook, Snapchat is Making Moves to Court Publishers
With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships,…
Experts Think Facebook Should Be Paying Publishers
With Facebook rolling out yet another new algorithm, the ad community has a few thoughts on how it will affect their businesses. Media mogul Rupert Murdoch has voiced a controversial thought on how Facebook should proceed with this change, which many think puts publishers at…
